"I love dressing Louis like that, but what I love about him the most is he’s not afraid to turn it up for the red carpet. So the Louis that you see on stage or kicking a football is a completely different Louis to who you see on the red carpet. He will go out there in his double-breasted jacket and his loafers. He brings it to the red carpet, and he never ever says to me, “I don’t want to wear this”. He knows, when it comes to a red carpet, he’s gotta look sharp. And he comes and he turns it up and I cannot fault him. I love him to pieces and he’s just amazing to dress." – Caroline Watson (via frombrickstokingston)
So after having my initial emotional reaction to Louis being with SJPR, I’ve calmed down and these are my thoughts. It makes sense to let Jones represent Louis through the conclusion of BG:
Another PR firm wouldn’t want to inherit this mess in literally its death throes.
It connects the whole shebang to Syco and its cronies.
At the same time, it connects Louis and Simon, implying that they’re OK because Louis hired a Syco crony for his solo work.